Hello world!


Luxury is for the most something different, depending from were each one comes.
Luxury was once available only to the rarified, aristocratic world and of old money. It offered a history of tradition and craftsmanship, superior quality, and a pampered buying experience. This buying experience but not only for luxurious goods!
Today however, most luxury is simply a product package, sold by multi-billion-dollar global corporations that focus on growth, visibility, brand awareness, asvertising, and, above all, profits.
This modern `so called luxury´ has its dark sides in the different luxury industries – fashion, cruise, etc., that those don´t want us to know about. I try an uncompromised look behind the glamorous facade. But when the luxury is real, no bling-bling, I will name and tell as well. And I want to show about the history of luxury on oceans and in lifestyle, when luxury still had its luster.
You have to know your history – if you don´t know from which stable you are, you don´t know were and how to go.
Coat of Arms - Gerd Wüsthoff
Coat of Arms – Gerd Wüsthoff

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